So…what’s your story?
Who doesn’t love a great story? Storytelling has been a part of our lives since the evolution of man. Drawings on cave walls depicting the hunt. Moving through time to become verbal stories handed down from generation to generation. Scary stories around the campfire. Igniting your imagination with colorful, visual images that evoke all kinds of emotions. Joy, triumph, sadness, fear. Have you told your story?
Social media is the perfect platform to tell the story of your life and the story of your business. People want to know the story behind everything. How and when did you get started? Was it your great great grandfather who was brave enough to start his own business? Are you the first person in your family to become an entrepreneur? Where were you and when did you have that “aha” moment that catapulted you into your business or career. Tell your story!
Take small snippets of your story and craft them into blog posts. Once you do that you can share bits and pieces of the story in Facebook posts, tweets, snaps and more. Don’t forget the details and really get descriptive in your writing. Develop the story, make them want to read more and more. Don’t forget to include pictures with your posts and tweets. People love to see the visual side of the story too. A picture of your official grand opening. How about a picture of how and when you came up with your idea for your product or service? A Throwback Thursday (#tbt) post is a great way to go back in time and relive an exciting moment in your life or business career.
Do you have trouble writing? Engage a copywriter or ghost writer to help you. You can verbally tell your story to that person and they can craft the perfect written documentation. The best part is that you will know that the spelling and grammar will be correct!! They can also question you and drag out more information that you may not include when you write on your own. They can bring to the forefront pieces of the story you thought were boring or unnecessary, or that you completely forgot about. Not all writers are the same so be sure to interview a couple different ones to find someone you are comfortable with. Also examine some examples of their writing to see if you like their style.
When you own a business you always want to put your best foot forward. You want to be seen in the most professional and accomplished light. But in reality, we all know, running a business is not easy and there are a ton of times that it is very hard. Don’t be afraid to tell that part of your story too. Talk about the down times, the times you wanted to throw in the towel and call it quits. Talk about the lessons you learned along the way and the “if I knew then what I know now” moments that shaped your business and you as a person. Like I said earlier. People want to connect with people, not the product or the service. If they become invested in your story they will become a customer. Why? Because they can relate to you. Maybe they have gone through or are currently going through one of the struggles you have faced. Maybe they grew up in the same state as you. It’s about making connections with your followers. Let them see that you are human and doing your best to service them. Thank the people who have helped you along the way. Gratitude towards fellow business people, mentors, family and friends not only shows your followers that you are gracious and thankful but that you knew it was ok to ask for help and accept the help of others to get you where you are today.
Go on and tell your story! The good, the bad, and the ugly. There are more people out there that can relate to it all then you could ever imagine.
Patricia Singer is the owner of Follow Me Social Media Consulting. She works with individuals, small and mid-sized businesses, helping them navigate and market using the numerous social media platforms. For all the latest regarding social media be sure to connect with Patti on all the social media platforms and visit her website at www.BestToFollowMe.com