Are you wondering about the effectiveness of Facebook advertising? Will spending money on Facebook ads really help your business? Are you confused about what type of ad to run, how to target your ideal client and how much money you should spend? You are not alone. Let’s talk about Facebook advertising.
With organic reach still at a low for Facebook pages, businesses are using Facebook ads to promote their business. Are people paying attention to the ads? Yes. The good thing about advertising on Facebook is that it is one of the cheapest forms of advertising available.
What kind of ad do you want to run? Here are your options:
- Promote Your Page –to gain more followers
- Get more people to click on your Call to Action button
- Get more website visitors
- Promote your page locally
- Boost a post
There are a couple of things to think about before you try any of the above. First and foremost, who is your ideal client or target market? Are they male or female, what is their age, where do they live and what are their interests? You will also need to think of your marketing message for the ad. Keep it short, no more than a sentence or two and be sure to have a call to action. Also, be sure to have a clean, crisp, attention grabbing picture to go with your ad. Facebook will only allow 25% of the picture to contain text so choose wisely or your ad will not run.
When creating your ad in Facebook be sure to click on the preview panes that will show you what your ad will look like on desktop, mobile and on Instagram. What looks good on one platform might not be so great on another.
Once you decide to run your ad you can target three different types of people: people who already like the page, the people who like your page and their friends, or people you choose through targeting. The people you choose through targeting is where you will get very specific about gender, age, location and interests. The more specific you are the better.
After you have made all your choices and you are ready to run your ad you need to decide how much you are going to spend and for what period of time. My suggestion is to run your first ad for no longer than 14 days. Try spending a minimum of $20 up to $100 and see what your results are at the end of the campaign. Facebook advertising is all about testing. For your next ad trying to change your wording, change the picture, change your call to action and see what works best with your audience. Don’t get discouraged on your first try. Remember, the more times people see your ads, the more they will remember you!
Patricia Singer is the owner of Follow Me Social Media Consulting. She works with individuals, small and mid-sized businesses, helping them navigate and market using the numerous social media platforms. For all the latest regarding social media be sure to connect with Patti on all the social media platforms and visit her website at www.BestToFollowMe.com