Promoting Your Book on Social Media

It is so easy in this day and age to write and publish a book. Self-publishing has become extremely popular so anyone can publish their own books. Getting people to see them, buy them and read them is a whole other story. How do you get your book in front of people and get them to buy? 

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Social Media Sizing Guide 2017

Wondering what size images fit on what social media sites? Here is a handy guide to help you!


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Should Your Company Have a Social Media Policy?

What happens when social media works its way into the work day? Should employees be allowed to use social media during working hours? What if they are using your bandwidth? These are some really great questions that you should be asking yourself if you are a business owner. Having a well though-out social media policy for your company should be a priority.

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The Importance of Reviews

Social media has raised the bar when it comes to customer service. Thanks to Twitter and Facebook a customer can reach out and express their happiness or displeasure to a company immediately and reach a broad audience. As we all know, bad news and reviews spread like wild fire and great service is just expected. Urging your customers and clients to write reviews when they are happy with your product or service should be part of your business strategy. 

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Facebook Advertising

Are you wondering about the effectiveness of Facebook advertising? Will spending money on Facebook ads really help your business? Are you confused about what type of ad to run, how to target your ideal client and how much money you should spend? You are not alone. Let’s talk about Facebook advertising.

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Google Revolutionizes Adwords – Businesses Need To Know This!

I am very pleased to have Dan Rudy of Leading Edge Digital as a guest blogger this month. His extensive knowledge of Google and SEO are so valuable. I am lucky to consider him a great business acquaintance and friend.

In case you missed it, May 24th 2016 was an historic day in Google’s history, when they introduced the biggest changes in adwords since the founding of the company.

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Using Social Media to Tell Your Story

So…what’s your story?

Who doesn’t love a great story? Storytelling has been a part of our lives since the evolution of man. Drawings on cave walls depicting the hunt. Moving through time to become verbal stories handed down from generation to generation. Scary stories around the campfire. Igniting your imagination with colorful, visual images that evoke all kinds of emotions. Joy, triumph, sadness, fear. Have you told your story?


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The Importance of Video Marketing for Business

Do you know what the difference is between a human being and a goldfish? The average attention span of a human being is 8 seconds. This is 1 second less than a goldfish. With people being bombarded by information, non-stop, at all hours of the day it is no wonder that our attention spans are getting shorter and shorter. How does a business fight for that precious initial 7 seconds on social media? You grab them with video!

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Are you using Instagram? What’s all the fuss?

Instagram is a free app that allows you to take pictures and share them with your friends.  Post them the way they are or customize them with filters to transform the look and feel.  You then can share them on Facebook, Twitter and Tumblr too.



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