The Importance of Video Marketing for Business

Do you know what the difference is between a human being and a goldfish? The average attention span of a human being is 8 seconds. This is 1 second less than a goldfish. With people being bombarded by information, non-stop, at all hours of the day it is no wonder that our attention spans are getting shorter and shorter. How does a business fight for that precious initial 7 seconds on social media? You grab them with video!

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