The Importance of Video Marketing for Business

Do you know what the difference is between a human being and a goldfish? The average attention span of a human being is 8 seconds. This is 1 second less than a goldfish. With people being bombarded by information, non-stop, at all hours of the day it is no wonder that our attention spans are getting shorter and shorter. How does a business fight for that precious initial 7 seconds on social media? You grab them with video!

Here are some great stats generated by Insivia that demonstrate the power of video

~ YouTube reports mobile video consumption rises 100% every year

~ 90% of users say that seeing a video about a product is helpful in the decision process

~ 65% of executives visit a marketer’s website and 39% call a vendor after viewing a video according to Forbes

~ 92 % of mobile video consumers share videos with others, according to Invodo

~ Also according to Forbes, 59% of executives would rather watch a video than read text.

These stats are pretty powerful. So, what can you do to increase your video presence? You can start small or go big. From self made to professionally made. There are numerous ways to create video content.

Instagram is great for on-the-fly video. More and more people are using their smart phones to take and post video. Why not show off your product in action? Show some “behind the scenes” footage of what you and your team are working on. Short 15 second to one minute videos grab their attention and are short enough to hold their attention. Make them serious or fun, just make them interesting.

Facebook has also upped their game when it comes to video. Within the past year they have purchased Instagram. They also have made video priority on their own platform. If you post video directly onto your Facebook business page, Facebook’s algorithm will give it higher value than one that is shared from YouTube of Vimeo. Where Facebook has really come into their own is with Facebook Live. As a business owner you can you “Live” weekly, bi-weekly or monthly. Interact in real time with your viewers! Answer questions, carry on conversation and truly drive home your expertise in your field. One word of caution: Don’t try and do it on the fly. Plan your broadcast so you look as professional as possible. Also let your following know when you will be broadcasting so they don’t miss you. Try and keep a regular schedule, same day and time for each airing.

On Facebook your videos can be longer but don’t get too long before getting to your call to action or you may lose your viewer. Once again, making your own video using your smart phone or hiring a professional videographer works here. You can also add video to Twitter. Be sure to use hashtags to garner the attention of those who are interested in what your video is about.

Of course YouTube is a prime location for all your video. YouTube is the second largest search engine after Google. People go to YouTube to be entertained, learn something new and find products and services. Create your own YouTube channel and be sure to upload your video content. Also be sure to tag your videos with searchable key words so people can find them.

A word of warning. If you are making your own videos using a smart phone or your own video equipment, make sure that it has a professional edge and quality to it. You work hard to make sure your brand is taken seriously so make sure that your video also conveys that message. Sloppy video can make people think that your business is not as high caliber as it really is.

Be sure to hire a professional videographer to make the most important videos. Some video types you should have in your arsenal are:

– Explainer videos

– Company overview

– Event video

– Tutorials

– Product Reviews

– Customer Testimonials

With video you can relay your message to the masses. Whether it is live action or animation you can capture your audience’s attention, and with the proper compelling message, bring them into your sales funnel. The great part about video is that it can be placed on your website and also shared throughout your social media channels. A great story goes a long way. Be sure to tell yours using video!

Patricia Singer is the owner of Follow Me Social Media Consulting. She works with individuals, small and mid-sized businesses, helping them navigate and market using the numerous social media platforms. For all the latest regarding social media be sure to connect with Patti on all the social media platforms and visit her website at