What Customers and Clients Are You Missing If You Are NOT Using Social Media?

Using social media for your business should be one of your marketing strategies.  There are more people today on social media than there are watching television!  Imagine being able to reach out to these people and so they can see what you and your business are all about.

 

Steps for a social media strategy

Be sure to have a social media strategy in place

 

I originally started using Facebook when I owned an Amish Furniture / Antiques store.  It is very nerve wracking when you are sitting in an empty store waiting for customers to come in and buy something.  I was at their mercy, waiting on their timing and their agenda.  I first got started by creating a Facebook page.  I started connecting with my friends and family and had them all like our stores page and share it with their friends.  When our customers came in I always told them to check us out on Facebook.  I created a page where people could see what I was purchasing for the store when I was out in Lancaster PA.  I posted the progress of custom orders.  I showed unfinished pieces and then what they looked like after I picked them up from our finisher.  Our customers loved it!  Seeing all the activity going on at the store got them to get into their cars and stop in.  It gave them ideas of things they wanted for their homes.

Social Media Interaction

Between awareness and engagement lies interaction

Social media is a way to reach out.  Connecting with people you may never have had a chance to if you didn’t reach out to them via your fan page.  How could you have gotten a customer from Nevada if your business was located in New Hampshire?  Social media closes the gap and makes the world much more accessible.

Foster your relationships on social media with your clients and customers.  They want to know you are there for them and they can talk to you if they need to.  They will also appreciate the information you provide on your pages.  Doing this creates a personalized experience for everyone.  Your next big sale may be one “like” or “tweet” away!!!

Want to learn how to use the power of social media to engage, inform and convert massive numbers of qualified followers into clients fast. Call today for a complementary 30min Social Media Assessment to discuss your challenges, struggles and possible solutions.

Social Media Etiquette – Minding Your Manners

As in everyday life there are ways to interact with people, behave in situations and, as our parents told us, to mind our manners.  This also applies when you use social media.  There are certain rules and etiquette to follow to maintain a solid social media presence.  Whether you just have a personal Facebook page or are posting on sites for your business, here are some rules to follow to make your social media use a pleasant one.

Etiquette 101

Are you following the rules for social media etiquette?

1:  Of course mind your language!  Using fowl language is becoming more and more acceptable but there are still a boat load of people who don’t want to hear it or read it.  If you know your followers  and they don’t mind then go ahead.   Of course, your future employer may be reading it too.

2:  Make the time to engage.  Don’t just post and run.  If someone is speaking with you through posts be sure to answer them back.  Social Media is about being social.  Did you niece post about an accomplishment?  Tell her good job!  On the business front, the number one complaint people have about business fan pages is that when they try and interact with the company they get no response.  This can turn loyal customers to a competitor.   Be sure that you are responding in a timely manner.

3:  Keep your postings interesting.  Do you like to hear someone post every morning that they are at Starbucks getting their half-caff cinnamon latte?  I am sure there is a lot of interesting things going on in your life that your friends and followers would love to hear about.  They do want to know about your life, just not the mundane stuff.  If you have a business page don’t always push the sale.  We always refer to the hatred of the “used car salesman” so don’t be him!  Tips, tricks, pictures and valuable content is key!  Ask questions and get your followers engaged.

4.  Keep your content original.  Don’t highjack other people’s content, posts, information or pictures without giving them credit.  We you start claiming other peoples work as your own you will most likely be called on it, and not in a nice way.  Sharing is always fine but be sure you are not claiming it as your own.  On your business pages and profiles you always want to give the original person the credit for articles, quotes or memes.  Keep your content original, in your own voice.

5.  Promoting your agenda.  Always ask if you can post your business or event on other people’s profiles.  You can post whatever you like on your own pages.  Ask your friends, family and followers to share if you want to get the word out.  Posting your event, article, blog or business profile on someone else’s page is like invading their personal space.  It will usually leave a bad taste in that persons’ mouth and make them less likely to support you.  I’ve even seen people get blocked because of it.

Oh the Drama

Save the Drama for Your Mama!

 

6.  Avoid the Drama.  As the saying goes “Save the Drama for your Mama!”  Do not air your dirty laundry, pick fights or bad mouth others.  Keep all that off line.  Social Media is somewhere people like to spend time and see all the good going on.  It has also become a place to learn about breaking news.  Sometimes that news is bad or tragic but try not to dwell on that or expand on the negativity of it.  Yes, some people love the drama but it is best to avoid it.

Are there any other etiquette tips you would like to add to this list?  Let me know!  We can connect on Facebook, Twitter, LinkedIn, Pinterest or YouTube.

Is Your Airport Utilizing Social Media?

Airports are jumping onto the social media band wagon with both feet.  Most of your major airports have discovered that they can connect with travelers on a more personal level.  Travelers are finding that they can get in touch with someone quickly using Twitter and Facebook.  Airports using social media is making for a better customer experience.
Schiphol Airport's Facebook Page

Airports are using social media to connect with travelers

Facebook and Twitter have become key sources of information for travelers regarding weather related delays and cancellations, terminal issues and airline problems and strikes.  Facebook has engaged the traveler with questions regarding their favorite travel destinations, how to cope with the fear of flying, or what is the best thing they pack in their carry-on.  Fans are even engaging when they are not traveling.  Reveling in other fans travels and voicing their opinions on “where to go” and “what to see” subjects.
Graph of airlines fans and followers

Graph showing fans and followers of some of the major airports

Twitter followers on the other hand want the quick status updates.  Flight delayed, check. Weather at the airport, check.  Traffic conditions surrouding the hub, got it!  Twitter followers are also the quickest to update when there is a problem or issue.  Airports are responding to grievances and questions quickly using Twitter thus keeping their cusomers happy.
Using a smart phone to check airport tweets

With airlines tweeting their flights status' travelers are kept up to date on the latest delays and cancellations.

Social media has helped Airports become more human.  They are stepping out and engaging with travelers which in turn makes for a happier experience.  The next time you travel, check in at the airport, share your travel adventures on Facebook and tweet your best travel tip!  We would love to hear it!
Connect with us on Facebook and Twitter too!

Are You Using Instagram Personally and for Business?

Are you using Instagram

Use Instagram to upload pictures to Facebook, Twitter, Foursquare and more

Are you using Instagram?  Mark Zuckerberg hopes that you are.  He/Facebook just purchased the company for 1 billion dollars.  What’s all the fuss?

Instagram is a free app that allows you to take pictures and share them with your friends.  Post them the way they are or customize them with filters to transform the look and feel.  You then can share them on Facebook, Twitter and Tumblr too.

Instagram was launch in October of 2010 in San Fransisco California.  Its distinctive feature confines photos to a square shape, similar to Kodak Instamatic and Polaroid images.  You could originally download the app to your Apple iPhone or iPad but this past April 2012, they released an app for Android users.  As of April 2012 there are over 30 million accounts set up on Instagram.

What can you do with Instagram?  Down load the app on your smart phone and use the app to start taking pictures.  When you take a picture you can keep it the way it is or add a filter to change its appearance.  Make your photo black and white or sepia.  There are numerous different filters to choose from.  When you’re done, post it on your Instagram profile.  You can also share your pictures on Facebook, Foursquare, Twitter and many other different sites. You can follow your friends on Instagram too, seeing their world through visually stimulating content.  You can use hashtags “#” to promote your pictures or your brand.  Hashtags allows search engines to find your content as it relates to a topic.  Since search engines can’t “read” pictures, hashtags allows you to bring to light the subject of your picture.  In my examples I would use #snowman.

Original Instagram photo not using filters

Instagram snowman black and white

Picture taken through Instagram and using the black and white filter

 

Instagram snowman using toast filter

Instagram photo using the "Toast" filter

Some of the big name companies using Instagram to get their message out are Red Bull, ABC World News, Chef Jamie Oliver, Starbucks and Gucci.  Not only selling their brand via traditional means but visually!  What are you waiting for?

You can also join us on Instagram because it is FREE!  What are you waiting for?  Let your inner photographer shine!  And don’t forget to let us know you are there because we will follow you!

You can Follow Me on Instagram at singerp1.  Also don’t forget to follow me on Facebook at http://www.facebook.com/followmesocialmediaand Twitter @Besttofollowme.

 

LinkedIn and Your Professional Image

One of the most important social media sites you should be on is LinkedIn.   This is a is a business-related social networking site.  With over 150 million  users, one purpose of the site is to allow registered users to maintain a list  of contact details of people with whom they have some level of relationship,  called Connections. Users can invite anyone (whether a site user or not)  to become a connection.  This is where you can connect with current co-workers,  people you have done business with, fellow networkers, alumni, and more.  Here  is where you can list your past job experience, skills, accreditation’s, and  certifications.  You can also post your resume.
The purpose of LinkedIn is to make connections with other business owners.   By forming these bonds, business owners can write recommendations for each  other, post status updates to let their connections know what they are doing or  working on, and facilitate introductions to other people they may not already  have in their circle.
On LinkedIn there is also a Groups page.  There are public groups that you  can join and there are also invitation only groups that you can ask to join.   When you belong to groups that are based on your industry speciality or locale  you can post a question to the group or be one to answer a posted question.   With answering questions you will get to be known as an expert in your field,  thus driving more clients to your door.
Another useful area on LinkedIn would be the Jobs tab.  Here businesses  from all over the country as well as the world can post job openings.  Many  people today use LinkedIn as a tool to find a desired position.  Head hunters  and recruiters are also using LinkedIn to find the right applicant for larger  businesses.
The most important thing you can do on LinkedIn is to be sure you have a  complete profile.  Fill in all of the details that they ask for,  make sure you  have a nice head shot for your profile picture and don’t leave anything out.   Your completed profile will show that you are a serious professional with the  credentials and experience to get the job done.
If you have any questions regarding LinkedIn, do not hesitate to contact  me.

Have you heard about Pinterest?

Pinterest logo
One of the fastest rising social media sites out there at the moment is Pinterest.  www.pinterest.com.  Pinterest is a virtual pin board that lets you organize and share all the beautiful things you find on the web. People use pin boards to plan their weddings, decorate their homes, and organize their favorite recipes.  Businesses are also finding Pinterest useful in getting there brand out there to the masses.  Do you still have a scrap book with all your favorite things?  Pictures cut out from magazines, quotes that you have read, design plans for your dream house?  This is what Pinterest is on your computer instead!
One pin board on Pinterest

Set up your own boards on Pinterest

Let’s say you own a retail store, such as a boutique.  You could create different boards with the items you sell in your store.  Post pictures of those items on your boards, even list a price if you like.  When you do this the pictures are shared with all of the users on Pinterest.  When others on the site see your items they can “like” your “pin”.  They can also re-pin the picture onto one of their boards which will then in turn get your item seen by a whole new group of users.  People using the site can also chose to follow you if they are very interested in your pins.  The benefit of this is to introduce a whole new client base to your brand, store, products and you!  Another benefit is that if they are loving pictures of what you are offering they are more likely to stop into your store and see them in person.  Turning prospects into  clients, and who doesn’t want that?
Pinterest’s mission is to connect everyone in the world through the ‘things’ they find interesting. They think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.
Pinning on Pinterest

Join in the fun!

If you are interested in finding out how Pinterest can benefit your business, I will be holding a class on February 15th.  If you are interested please contact me at Patti@BestToFollowMe.com.  Seating is limited and fills up quickly.  You can also visit my Facebook page.
Happy Pinning!

Social Media-What are QR codes and why would you use them?

QR (quick response) codes really started in the automotive industry but really took off in everyday life in Japan and the UK years ago.  Now, here in the US we are catching up.  If you are paying attention, you have been seeing them pop up in print ads, on business cards, in stores, on vehicles, almost everywhere.

These handy little guys can relay a bunch of information in just a click of your smart phone camera.  Anyone can easily download a reader which allows your phone to capture the information embedded into the pattern.

QR code reader

A person can put a QR code on their business card which will allow the individual receiving the card to go directly to their website.  A house painter with a QR code on their vehicle would allow passers-by to instantly get his company name, address and telephone number, which could convert them into paying customers.

A department store could put a QR code on a display so if a customer loves an item they can store the products description, picture and cost in their phone to refer back to later.

There are as many uses for QR codes as you can come up with.  You can also design them in black and white, color, patterns and designs.

QR code used in a park

 Think of all the ways you can use them in your business and how easy it could be for your customers to get the vital information you want them to have in the palm of their hand.

 If you have any questions or would like to have some QR codes for your business you can contact me at patti@besttofollowme.com.

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